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Join us for this weeks discussion on, Surveys, Interviews & Focus Groups: Expand Your Data Collection Methods

Speaker: Dr. Mary Estelle Cochron, PMP

The number and range of stakeholders, or people impacted and interested in your project, varies depending upon the kind of project being managed. For those projects that benefit a large number of stakeholders or deliverables that are deemed successful based upon end user attitude, opinion, and/or behavior, data collection methods and tools employed during your project need to be of the highest quality for the best outcomes. This session will focus on three data collection methods best suited for gathering stakeholder and/or end user feedback. Participants will be walked through a protocol for developing and/or evaluating existing questions for surveys, interviews, and focus groups, as well as expand understanding of the benefits and limitations of each question type. Collection of stakeholder feedback may by relevant during the planning, execution, as well as monitoring and controlling phases of a project and highly adaptable for a variety of industries.

Dr. Mary Estelle Cochron, PMP, has more than a decade of project management and program implementation experience in educational measurement. Specializing in large-scale K-12 assessment, her professional experience began as a classroom teacher, which evolved into school and district-level leadership positions. From there, Dr. Cochron progressed into managing multiple state-level assessment programs. With a passion for the intelligent collection and use of data, she strives to make this process clear and concise for data professionals, end users, and stakeholders alike. Dr. Cochron lives in Fresno with her husband, two children, three dogs, and an unknown number of goldfish.